TOOTING YOUR OWN HORN!

Ask any published author if they enjoy the marketing and promoting of their work. Most assuredly, their collective response would be, "I loathe it!" And, they would be understating their feelings -- they would be making an attempt at diplomacy. Ask every published author if they enjoy "soliciting" reviews of their work, because in essence that is what each feels they are doing, and with that undertone, the process becomes even more uninviting, even more daunting. And yet, we take a deep breath and proceed, knowing that sometimes we must, indeed, "toot our own horn," or else we won't be heard. And asking, in every conceivably honorable way, for sales support we most certainly hinge on th

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